Objective: To create a sense of urgency and humanise environmental issues to encourage everyone to take action. We need people to become supporters and believe that the WWF is the ‘world’s most effective conservation organisation’.

Target Group:Generate broad appeal among 30-55 year-old men and women that are predisposed to environmental issues and acknowledge core supporters - 25-45 year-old female professionals.

Synopsis:‘The Future is man made’ campaign communicates that the future is dictated by the actions every individual takes, if we keep going the way we are the only animals and natural habitats our children will see will be manufactured by us.