Cannes Lions

Earthquake Heroes

CIRCUS , Mexico City / WARNER / 2016

Case Film
Supporting Content
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Overview

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Credits

OVERVIEW

Description

We launched “EARTHQUAKE HEROES”, a dual screen game in which users could pilot a rescue helicopter over a post “San-Andreatic” California, using their smartphone’s flashlight to cut through the smoke and debris on the screen, helping “The Rock” (who lent his voice for the game) find the survivors.

Execution

Entering http://earthquakeheroes.sanandreasmovie.com on a computer and syncing a phone with the experience, users could transform their smartphone into a second screen rescue helicopter, using its flashlight to interact with the computer’s screen.

Its webcam captures the direction of the light beam and translates it into a digital spotlight on the game, helping players find “San Andreas” survivors on a real aerial map of Los Angeles.

Dwayne Johnson provided his voice to help players on their mission.

The “heroes” that rescued the most survivors won a trip to L.A. for the world premiere, where they met Dwayne “The Rock” Johnson.

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