The Goal: create an on-line action in order to attract a teenage target and inform them about the nutritious qualities of fish.Considering teenage likes and emulating popular TV shows like American Idol or X Factor we have created a web site where the users have to create lyrics and sing their own songs strongly related with the fish world. The point is singers aren’t people but funny fish.

Users can participate in two categories: Fish karaoke and Write your Fish-lyric.