Cannes Lions

RURAL ROADS IF YOU CAN SEE

AMVBBDO, London / DEPARTMENT FOR TRANSPORT / 2016

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This film used a surveying technique called Lidar to reveal the dangers usually hidden by blind corners on country roads.

Lidar scanners shoot lasers into their surroundings, creating transparent, 360 degree images of landscapes, buildings, and people.

By combining up to 40 scans of each location, transparent, 3D scenes were built, using 360 degree HDR colour photography to create each point-cloud image. These images were combined to create the final commercial.

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