Spikes Asia

Eat Your Wallet Away

DENTSU INC., Tokyo / GOOGLE / 2018

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Case Film

Overview

Entries

Credits

Overview

Background

Although cashless payments are becoming more common around the world, Japan lags behind due to half the population being against this trend. In fact, among industrialized countries, Japan has one of the lowest rates of cashless transactions.

Cashless Payments By Country:

S.KOREA 89%, USA 45%, JAPAN 18%

It turns out that not even a technologically savvy country like Japan is immune from the fear of new technology.

As developers of new technology, it is our job to ease those fears so technology can flourish.

Execution

Driven by the waffle wallet’s eye-catching concept and by shares on social media, over ten thousand people flocked to the event.

The attendants were first asked to take part in a mock Google Pay transaction.

As a reward, they were then given their delicious waffle wallet, which they ate away, coins and all. In the process, they made a symbolic gesture of going cashless.

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