To drive traffic to their site, eBay set out to remind people that eBay is the best place to discover great “finds” – including brand new electronics. Research informed us that finding deals on eBay makes people want to share the good news of their bargains with the world. Our TV campaign plays off that truth. In “Hero,” all the children in a classroom can't help writing about their hero – Eric's dad – who found a deal on a Playstation 3 videogame console.