Strategically placed eBay delivery boxes turned existing inner-city adshels into eBay ads. The newly-created outdoor campaign let our clever shoppers know that hundreds of these brand new products could now be purchased on eBay, and directed them straight to the eBay website.

As a result of our entire brand campaign, year on year traffic to eBay grew by 14%. The quarterly rate of growth doubled. eBay sold 28% more items than the year before, smashing objectives by 18 points. Revenue grew at 15%, surpassing objectives by 6 points. The ripples of the campaign are still being felt, with Australia’s leading retailers finally being forced into entering the online retailing environment.