The results of the campaign were impressive. After the campaign, over 10,000 downloads was recorded. We successfully implemented the right strategy to enable ECCO to reach over 10,000 target audiences, which was nearly a double of the original target. With the clean and simple design, the application gained excellent customer ratings and positive comments in App Store, which enabled the application staying in top 20 in lifestyle category for 2 months. Many users appreciated the beautiful photo effects. Also, they found the shoe size converter very useful in buying shoes. The app would be kept for a longer time because of the useful tools. In other words, users would keep the brand equity of ECCO in mind even after the campaign. Social media plus mobile app was another strategy lead to this big success. With the help of social media, ECCO successfully drove tremendous awareness from the public and her target audiences. Target audiences were attracted by the beautiful photos which shared by their friends via Facebook, and this ultimately drive their circle of friends to download the app to produce their own photos. Besides Facebook, the ECCO App also attracted bloggers to post write ups in various forums and websites. The bloggers were like a reference group, influenced their peers by their positive opinions. The write-ups gained over 600 replies and 30,000 views. This strategy successfully boosted the exposure of both the app and the brand, and it finally drove substantial momentum for the app download to overshoot the target. Not just comfort, ECCO successfully communicated her Scandinavian brand image to target audiences and increased brand loyalty via the App. With referring to the comments in App Store and forums, users felt like staying in Scandinavia because of the beautiful design and the graceful background music. As of 25th December 2011, there were over 500 e-coupons received while over 2,000 users completed their story book via decode the QR code in stores. In other words, the App successfully helped ECCO in driving shop visits and bringing sales. The results were much better than ECCO expected initially as users tried to enjoy this moody and interactive mobile experience. The sales was increased by 20% comparing with the same period of time in 2010 after launching this mobile campaign. Referring to the marketing research in Q1 2012, the total un-aided awareness of ECCO brand was increased from 8.8% to 17.6% after this mobile campaign launched in Q4 2011. ECCO was so excited that the result was exceptionally better than expected.