Eurobest
VICE MEDIA DENMARK, Copenhagen / ECCO / 2016
Overview
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Description
Using real people as the heroes of the campaign - the promise was delivered, showing them move seamlessly through their day in their ECCO Intrinsic shoe. This began as a contributor outreach program that helped us identify stories and people who connected with the brand aesthetic of the ECCO INTRINSIC. These stories were then told across all media touchpoints above and below the line.
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