In order to drive home the link between the real-life eclipse and the launch of our product, the creative drew parallels between the sun and moon at the moment of the eclipse and a pair of lovers kissing – another coming-together of two heavenly bodies.The message was clear: a fresh mouth is the first step to a fresh attitude to life in general.

Millions of people across Spain followed the solar eclipse, and as a result, they were also made aware of the launch of Eclipse. Media commentators remarked upon the aptness of the campaign, and its cleverness in using the event to launch the new product.