The company created a futuristic playground as the backdrop for :30 “Choose Your Energy". The spot features an amazing performance by renowned free runner Daniel Ilabaca through an ever-changing Parkour environment.The entrant was deeply involved throughout conceptual development of the spot and kicked off the project by building a detailed previs of the Parkour choreography, designing a complex matrix of dynamic metal pillars that appear to be telepathically directed by Ilabaca as he moves. VFX Supervisor supervised the live action shoot, where Ilabaca leaped from set piece to set piece against a green screen. The company's artists later replaced the green screen and set elements into a fully digital environment. After the edit was locked, the green screen plates were graded, and Ilabaca was tracked, matchmoved and rotoscoped to create a clean performance element. Extensive animation testing ensured that his performance would seamlessly appear to drive the transforming pillars and undulating floors that rise up to meet his daring leaps.

Using Maya, Houdini, V-Ray, Nuke and Flame, the company captured the brand’s signature look and achieved seamless integration of real world performance in an entirely imagined, complex CG environment.