Year after year, Eclipse line drove the business through unique and attractive designs. For this new Summer Edition series, we were challenged to create packaging that would continue this trend of revitalization in a way that would promote collection and engagement with the brand.

The concept of 'Traveling around the World' serves as a vehicle in creating intimate and lifelong memories. We took exotic travel destinations, and developed graphics based on their most memorable and recognizable points. To capture each city’s heartwarming essence, we used transportation that are authentic to each location to create a story around the lesser known and more personal secrets of the city that only those who truly have or truly want to explore can appreciate. These multiple dimensions entice consumers to collect a set of authentic experiences that connect them to other cultures, people and their own desires.

The work helps to push the imagination of the consumer in regards to the core brand idea of connection. In this way, the consumers’ understanding of the brand can help it evolve to the limits of their imagination. This would work not only to promote the B&C conversation that will form the brand, but also engage the consumers on a deeply personal level. It is this engagement that promotes the collectivity of the design as a major goal of the project. Hence, resulting in an immediate 20% sales growth in the launch period.