We held a competition of ECO DIY and its exhibition called TOYOTA ECO TOWN. ECO DIY focuses on making their unwanted rubbish into new treasure by slightly changing their point of view with considering environment.

ECO DIY contest is about submitting consumers' works using their rubbish. Works can be voted through website and SNS by Thailand. Winner is awarded for travel to Japanese heritage.

Winning entries were showcased as a part of TOYOTA ECO TOWN which decorates one of the biggest night market malls in Thailand during holiday seasons.

KPI of submitted works to the competition was a few hundred.

Through these activities, we got Thailand more involved in eco issues and let Thailand understand how lending a helping hand can lead to a greater good.

Detailed results are following.

471 DIY works were submitted to the contest within a month.

Top 3 works got more than 6,000 votes respectively.

More than 33,000 visitors to the ECO Town

Over 500 photographs were taken & posted online.

1 MILLION views and 150,000 engagements on Facebook