We brought to life the car's key concept of "Engineered to respond" by creating Thailand's first ever live cinematic advertising experience. It became the first time that a member of the audience entered the cinema screen and drove a car away.

Besides appreciative round of applauses at every show, 1,148 names were collected from interested prospects throughout the ad's first 2 weeks run-time. An additional 243 potential customers signed up to test drive the car.