Cannes Lions

CHEVROLET CRUZE

THE LEO BURNETT GROUP THAILAND, Bangkok / CHEVROLET / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

We brought to life the car's key concept of "Engineered to respond" by creating Thailand's first ever live cinematic advertising experience. It became the first time that a member of the audience entered the cinema screen and drove a car away.

Outcome

Besides appreciative round of applauses at every show, 1,148 names were collected from interested prospects throughout the ad's first 2 weeks run-time. An additional 243 potential customers signed up to test drive the car.

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