Citizen has announced their brand new, state of art concept model ‘Nova’ and ‘Luna’, at Baselworld 2012. For the first time in their history, this year’s models are designed for female customers. We have produced a short movie, which will introduce the beautiful and most innovative watches, to be shown at Baselworld 2012 and other exhibitions and events, on websites, as well as in stores around the world.

From the inspiration, a ‘watch as living being’, veins of light were designed to fit the lady’s body, and moving lights to represent circulation in her body. At the same time, we also wanted to create a piece of universal beauty, which goes beyond borders, race and time. The reason we set such a high criteria was simple. We wanted to entertain and please women and men, from all around the world, who watch this short movie, and make them notice how beautiful these 2 watches are. We wanted to deliver the positive energy that’s beauty.

The release of the concept watches, ‘Nova’ and ‘Luna’ to the market, is under consideration, and will be announced in near future. In any case, the release will be limited to some hundred pieces each. However, some watch, fashion, art and ad magazines, have already shown their interest in the watches and its PV, and are keen to introduce them in their latest issues.