How can we show the sole and convey the unbelievable pillowy sensation? The main challenge was to visualise the revolutionary new sole and connect it with cushioning.

Balancing between reality and the exaggerated world, we caught a wave of playfulness and super-cush softness to capture the new benefits of the product.

Through the change of states, we discovered a new world hidden under the sole - unbelievable, but tactile and real.

Launching the new revolutionary Invincible 3, Nike reached out to Media.Work studio to imagine ways to describe the model's innovative cushioning. Connecting the playful world and the benefits of reality, Media.Work presents all possible pillowy incarnations, visualizing a sense of complete softness, cloudiness, and comfort on the foot.