Cannes Lions

ECO-NAVI REFRIGERATOR

DAIKO ADVERTISING, Osaka / PANASONIC / 2011

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Eco-Navi appliances "learn" a family's lifestyle and adjust power use for significant energy savings. In this series of commercials, real-life married couples mimic each other to convey different family dynamics, highlighting the appliances' ability to optimise the lifestyle for each family.

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