Every year, billions of pens and pencils are made. A large number of these are not eco friendly. In 2011, Faber Castell made a commitment to change this with the Eco-Series. Our job was to create awareness for it.To launch the Eco-Series, we didn’t talk about eco-friendly benefits. We needed a way to cut through the norm. So we got nature to thank people for using the Eco-Series.

To launch the Eco-Series, we didn’t talk about eco-friendly benefits. We needed a way to cut through the norm. So we got nature to thank people for using the Eco-Series.

After the campaign launched, sales of the Eco Series peaked to its highest ever. From January to April of 2012 alone, total sales surpassed that of 2011. The client is pursuing part 2 of The Thank You Project for 2013.