Cannes Lions
JAMM, Los Angeles / VIZIO / 2024
Overview
Entries
Credits
Background
A male and female raccoon are sitting on a ledge peering through a window witnessing and watching the human tv and envision what life would be like as a human on two legs. JAMM Had to Create 2 full CG raccoons and give them realistic human clothes that look warn in, in order to make a rustic animal come to life and set the scene for this transition for our hero character. We helped this vision come to 3D life by designing and digitally creating the raccoons and set them in the CG human world to give realism. Every detail was carefully computer crafted, down to the clothing and wonderfully witty animation to bring this new "watch us" campaign to life.
Execution
JAMM used Maya software not only for the animation but also for the environment that we modeled from the set photos and then textured rendered for a photo real feel with the night mood lighting. The human clothing we created for the raccoons had to fit them into the space and we wanted to give a warm warn in feel. and then the compositing in Nuke had to take all layers and feather them together. We really had to work on the character design of the Raccoons to make them warm and huggable more teddy bear than scrappy animal from the forrest that will take on anyone.
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