The main objective was to communicate that SAS Braathens had introduced a new ticket, Economy Flex. It is more flexible than normal Economy, but not as fancy as Business. The captain's voice translates to: "Yeah, welcome to this SAS Braathens…commercial, where today we will tell you about our new ticket, Economy Flex".(Note: The banner automatically changes to night mode at 18.00h - approx time for sunset in Norway when the ad was screened was 17.30h)