To enable the personal trainer to do his work, the EcoSport came with a Nokia 5230. Through an application, the buyer was able to choose a training goal, make a performance test, and be guided by the personal trainer from his Nokia Cell Phone throughout the exercise routine. And the user could keep his data in sync and have access to the stats elaborated with his personal training data.

With Personal Trainer, we added value to a product that this year had no novelties to offer, achieving total sales of the EcoSport Limited Edition in less than a month from its launch.