Ector has been presented on May 31st 2017, on the occasion of World No Tobacco Day.

A live press conference at Centro Svizzero in Milan - on May 25th – anticipated its online debut on the website ectortheprotector.com where all the information about Ector and the risks of smoking were presented. People visiting this website were able to register and book one of the 1000 no-smoking teddy bears available as a gift in order to protect their little ones.

Starting from November 2017, a month dedicated to pulmonary hypertension, the deliveries began for all those who booked online and Ector started joined the Italian homes of the unprotected ones.