The Double Down is a legend in its own lunchtime – all meat, no buns. We needed to tell consumers that this limited time item was back on the menu. Our Wrapper Eatin’ Good edible wrappers were available on a first come first served basis at select KFC stores in Hong Kong during the first week of September, 2017. Each wrapper cost approx. US$0.1 to produce, with 1,000 units printed.

With seven different wrappers you could eat, this made eating the Double Down a lot more enjoyable. Made of rice paper, each was printed with edible ink in KFC’s signature Zinger flavour. We created eight designs, each with a cheeky headline that would make people smile and were sharable by design. Our edible wrappers were made available in store for a limited run, on a first-come first-served basis.