Design the brand identity of the VIP event for Editora Positivo Educational System's associated schools.

Clarifying the core event message resulted in a naming and event brand called “Organic Identity — School’s Culture Heritage. The idea that all the aspects that involves education and creates the school identity — as perceived by students, parents and educators — resulted in a fluid visual language that represented and supported the following discussions around the theme.Digital interactive activities, mood boards and panels transformed event spaces into a theme’s learning environment as an open space for collaboration, networking and co-working around schools common issues.

The event visual language created a huge positive impact in setting the event tone.School’s mostly went back home pleased and emotionally touched by the event's detail-oriented approach.

Client received top participant perceptions about the event that directly impacts in his clients retention indexes.