Traditional advertising often doesn’t succeed in

gaining teenagers’ attention anymore. That’s why

Vodafone asked for an exceptional idea to increase its

brand awareness amongst young people, whilst

promoting its broadband Internet offer.

Many teenagers don’t like to learn. But what they all

love is being online with their mobiles. And that’s

exactly where we want to let them experience the power

of Vodafone’s network.

Due to the ban of conventional advertising at

schools, we initiated a unique cooperation: Educative

WiFi gives students free access to wireless networks

where the WiFi names are questions from their

curriculum. The respective answers to the questions

make up the passwords.

Teachers can name the WiFi access points with

questions from their classes, varying the levels of

difficulty. To keep students learning, teachers

consistently replace the questions with new ones. A

student’s knowledge then pays off immediately: free

access to highspeed-networks allows them to

spend the breaks surfing the net together, instead of

using their own data volume.

Several high-performance routers were installed

on school grounds. Teachers can name the WiFi access

points with questions from their classes, varying the

levels of difficulty. To keep students learning, teachers

consistently replace the questions with new ones. A

student’s knowledge then pays off immediately: free

access to Vodafone networks allows them to spend the

breaks surfing the net together, instead of using their

own data volume.