We hear the voice of a man explaining how to write in capital letters. He’s speaking very gently and patiently; it sounds as though he is explaining something to a small child.

The camera advances down the hallway where we discover where the voice is coming from: a man in his 40s is showing his father (a much older man) how to make capital letters appear on a mobile phone.

At this moment, the concept of the campaign appears: wishing a happy day to those who showed us how to be fathers. Both men, father and son, look at each other feelingly.