As the main brand message is ‘Life is interesting’ the promotional mechanics also needed to be engaging regardless of any prizes won. Thus we created and built a giant version of a real gaming machine that appealed to all our consumers.

With more than 37 000 participants this campaign stood out in the heavily cluttered beer market. More than 320 000 codes were submitted and thousands of participants won prizes and enjoyed playing online. As a result of dozens of requests from enthusiastic participants our client decided to prolong the promo for a further month.