As opposed to “TV era” people, young internet generation is not used to be mentored and told what to do. They’ve got used to create the interaction and choose the contacts themselves. Therefore, we wanted to offer them an interactive experience where they would not just listen to a music but be able to influence the track and become part of it.

It’s where both life and music shine — in bars, nightclubs and at parties. Now it’s creating Miller Future Music — the most large-scale collaboration between AI and people.

Miller Future Music project has become a basis for the largest music collaboration where every person could become a part of music created by all participants. With the help of modern technology and user-friendly mechanics, people could provide their impact to the history of music built together with Miller.

Miller is a legendary brand known for its great beer as well as its impact upon music culture and nightlife around the world. In our turn, we wanted to actualize the brand for the youngsters here by opening a dialog for them with the brand.

This time it creates the massive collaboration between artificial intellect and humans.

In order to add new experience for edm and nightlife fans, artificial intellect creates infinite music track which can be affected by anyone.

Over 42,000 people have already joined the creation of this endless music track.