The total campaign investment was USD 5,000.00 for a total of 70 pieces, representing USD 71.43 per mailing. The impact made on journalists was so strong that the piece led to the creation of additional media material equal to an investment of USD 150,000.00. Comparing the investment with the result, the ROI was 96.67%. As such, there was a return of USD 96.67 on each dollar invested.