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With the Easter Egg Radar, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg.

Once the app is installed on the user’s smartphone or tablet, a beacon device, which works like a GPS, allows communication between the mobile device and the hidden eggs. The app also features a clue mode, in which parents could create photo, voice and text clues for their children to find the eggs. In this version, the location beacon is not necessary.

More than 24 minutes of earned media, more than 18.000 downloads (a result 360.4% better than the brand KPI) in only one week. The app helped to achieve 202 million social impressions of the whole campaign.The beacon app also received positive feedback from all the influencers sent, being the feedback official (published on media) or unofficial (sent directly to Nestle). This Easter, sales data are still being processed and analyzed. Impressed with the results of the campaign, Garoto decided to include beacons in their production line for Easter 2016.