We used Facebook data intelligence to find those mothers who have just updated her Facebook status and the social power of the sports to unite these children and help them make new friends in a live event sports day.

It’s the first time that a brand used the Life Event “Moved To” to gather data.

Identifying a possible obstacle and helping to solve it, NESCAU used Facebook to reach a goal, which was thought and developed for: bringing people together. And starts a new approach, closer and more human, that promotes the brand and its ideals.

First, we used Facebook’s segmentation power to locate and make direct contact with the moms that have just moved to Rio de Janeiro. We sent direct posts in the language of these moms who had posted they have just moved on their timelines. On the posts, we invited those moms for the event that took place at Aterro do Flamengo in the city of Rio de Janeiro.

During the event, we developed some sport activities so that the kids could break the ice and slowly start to interact with each other.

In the end, the kids who got there shy and uncomfortable, left the event smiling and with new friends. Also, their moms stated a connection that began on Facebook and keep on real life.

• 100% of the registered moms actually participated

• In a few days, all the places available for the event were filled.

• And what matters the most: every child made at least one new friend.