There’s poetic justice in the fact that women fighter pilots are taking to the skies at a time when gender barriers and stereotypes still thrive on ground. It is a known fact that Indian women conform to all the gender stereotypes she's been boxed into. What work she's supposed to do, how she's supposed to act, how she's supposed to take care of the house, give birth to children and bat her eyelids at her man's bravado. Her role in society is predetermined and any future outside those guardrails is strictly limited by societal pressures.

The fact that the IAF recruited its first women fighter pilots shattered that notion, and shaped our idea - Let equality in the skies inspire more equality on earth.

The film is narrated from the point of view of an Indian woman who speaks of conforming to all the gender stereotypes she's been boxed into. The things she's supposed to be scared of, how she can never take on the burden of a man's job and how she will snuff out her ambition only to give birth to a son. This against the starkly contrasting visual backdrop of Indian Airforce jets blazing through the sky and wiping out targets with ruthless tenacity. The film goes on to reveal the brave women behind these awe-inspiring aerial acts and how they're now changing the stereotype of the Indian woman - from that of a homemaker to one who will now protect the nation.

The film was released online through IAF social channels.

Time magazine said - 'It powerfully challenges the gender stereotypes that keep women grounded at home.'

BBC said - 'It challenges the idea that women should be at home.'

In a span of 15 days, the film garnered Earned Media worth 102 Million INR. It also amassed approximately 150 Million global impressions and 19 Million views.

Also, after 10 days of the campaign, the IAF announced it would accept women candidates from the National Cadet Corps, to apply for positions in the Indian Air Force.