Spikes Asia
GREY INDIA, New Delhi / INDIAN AIR FORCE / 2017
Awards:
Overview
Entries
Credits
Background
Indian society has a strong patriarchal skew and stereotypes around the role and place of women abound. When the IAF inducted India's first women fighter pilots, they felt it was time to change these archaic gender stereotypes and encourage more women to shatter the ceiling. Since the air force is seen as a bastion of male-only bravado, a message of equality from them would surely be a definitive end to the debate on equality. The Film was created to encapsulate this vision of equality and also make people aware of both the IAF and its stance that the service of the nation knows no gender.
Description
The film is narrated from the point of view of an Indian woman who speaks of conforming to all the gender stereotypes she's been boxed into. The things she's supposed to be scared of, how she can never take on the burden of a man's job and how she will snuff out her ambition only to give birth to a son. This against the starkly contrasting visual backdrop of Indian Airforce jets blazing through the sky and wiping out targets with ruthless tenacity. The film goes on to reveal the brave women behind these awe-inspiring aerial acts and how they're now changing the stereotype of the Indian woman - from that of a homemaker to one who will now protect the nation.
Execution
The film is narrated from the point of view of an Indian woman who speaks of conforming to all the gender stereotypes she's been boxed into. The things she's supposed to be scared of, how she can never take on the burden of a man's job and how she will snuff out her ambition only to give birth to a son. This against the starkly contrasting visual backdrop of Indian Airforce jets blazing through the sky and wiping out targets with ruthless tenacity. The film goes on to reveal the brave women behind these awe-inspiring aerial acts and how they're now changing the stereotype of the Indian woman - from that of a homemaker to one who will now protect the nation. The film was released online through IAF social channels.
Similar Campaigns
1 items