We made a TV drama in which actual people who work at Ekinan appear. In fact, if you go to the shopping area, you can see not only the actors (i.e. the actual vegetable-shop or sushi-restaurant owners), but also SESSYA -1 and Splash Alien. (To be honest with you, it is only the shopkeeper on that spot acting the roll of SESSYA-1 in its costume.) 1) It motivated customers into to visiting the area just for fun;2) We planned it so that the customers could go round from one shop to another while having fun;3) We stocked the stores with those commodities the customers wanted to buy there;4) The area was successfully to revitalised through the participation of the people themselves;5) We made an area-revitalisation format which can be used in any other commercial area;6) Budget: $250,000.

The number of customers coming to the area has increased by 120%. More than hundreds came to see SESSYA-1 every week, even after the TV drama had finished. The character goods were sold more than $250,000 in 6 months and DVD sales were ranked No.4 in the Japanese drama category (Amazon) on the first day of release. The area achieved a great success to regain the vitality.