Beats faced a unique set of challenges when launching its Powerbeats Pro and Solo Pro products.

How do you sell a product that’s still in development? How do you experience a product that you can’t yet hold, or even hear? Moreover, how do you do it at scale, make the experience personal, and reach an audience from sell-in to the sales floor. Introducing Tempo: a suite of digital tools designed to educate and train a global audience on Beats’ most cutting-edge products — taking rich, interactive storytelling to a new level.

Beats needed an innovative way to transform the training experience for their global retail employees and enable them to become product experts overnight. Introducing Tempo: a suite of digital tools designed to educate and train a global audience on Beats’ most cutting-edge products — taking rich, interactive storytelling to a new level. Tempo is designed for learners of all types, bringing complex product features to life in an easy-to-understand digital format that simulated the experience of holding and using the products while they were still in development.

We worked with Beats’ product designers and engineers to create a digital training platform as innovative as the product. A suite of interactive experiences simulated holding the real thing — allowing users to play with the new form factors and controls.

Global training events turned retail partners into Beats advocates, giving them the knowledge they need to empower their staff on the retail floor.

Tempo is a highly dynamic, universal retail training platform designed to educate and train a global audience on Powerbeats Pro and Solo Pro — the first Beats products designed from the ground up with the latest Apple innovations.

We built a custom iOS framework around a flexible component-based design system that scales from iPhone to iPad — in over 20 languages — resulting in a digital training platform as innovative as the products themselves.

We scripted, shot, and edited over 30 hours of live action footage, and rendered over 20 minutes of custom 3D models to create over 20 interactive learning modules.

Using a blend of CG and custom interaction models, we simulated the experience of holding and using the products.

Meticulously rendered 3D models, an engaging narrative, and motion graphics brought complex product features to life. Interactive experiences simulated holding the real thing — allowing users to play with the new form factors and controls — for an experience that takes storytelling and product education to a new level.

Tempo redefined the way Beats engages, connects, and educates audiences. It launched in 20+ languages, trained over 600,000 employees worldwide, and saw pre-order channel sales rise 2.13x—transforming how Beats brings new products to market.