The Foursquarian Candidate was not supported by paid media; instead, the program relied on earned media and direct mail aimed at identified mayoral candidates. The program received significant coverage from major news media in Chicago and beyond. The number of participating candidates exceeded the program’s goals by 104%. And candidates checked in hundreds of times, with leading candidates checking in an average of every 3 minutes on the weekend before the program’s deadline. In fact, the Foursquarian Candidate even earned accolades from the foursquare founder himself.