We used the Research Area of the agency to find all this data and went out to prove it with a own-tool we call Proximity Street, with which we take theories to validate them with real people. Afterwards, we started crossing the information with insights and so we created the info graphics. Each one different to the other. The innovation and relevance of the brands stand on the graphics, all are different but are all based on the same premise: women. This way, all the research had a focus of analysis with a tone that challenged the typical stereotypes of a sexist society so we could use them in favor to break them.

After handing out the book to some potential clients, we have been invited to participate in their pitch processes.

Today, we are the official digital and data agency of two of them.