The challenge is how to build a strong image for DENON, and how to stand out among a relatively saturated Home Theater System market.

The audio system is very essential to a home theatre system, that every sound details comes together to present consumer splendid and breathtaking sensory experience. We visualised every details of sound from famous movie scenes as an individual speaker, showing DENON product can really delivers rich and detail audio experience.

 The month in-store trial rate increased 210%

 The month sales revenue advanced 38%

 According to the survey, 74% of consumers indicated purchase intention for this product

 Brand popularity rose sharply