Anheuser Busch InBev partnered with VICE's in-house creative services agency to create a dynamic global music series that is easily adaptable by local markets. Leveraging the agency’s 36 offices around the world and a deep understanding of electronic music culture, we were able to develop a series that co-shapes electronic dance music by breaking boundaries between fans, artists, experiences and music.

A Global Reporting Dashboard tracked the performance of the EMC Series and allowed for comprehensive analysis of interest and viewership metrics like audience retention, sentiment and views. In Mexico, the series outperformed popular shows like The Big Bang Theory on TV, exceeding ratings of Warner and MTV. Mexico ran 6 full length (22 min) episodes and the performance of each on TV reflects how the EMC Series transcended expectations of success for branded content. The series amassed viewership above YouTube benchmarks in Brazil where, with over 46 EMC Series segments, the respective brand was positioned as a true purveyor of EMC content. Overall, the EMC Series produced over 20 million views, connecting music fans from all corners of the globe and positioning brands as leaders in the electronic music space.

A Global Reporting Dashboard tracked the performance of the EMC Series and allowed for comprehensive analysis of interest and viewership metrics like audience retention, sentiment and views. In Mexico, the series outperformed popular shows like The Big Bang Theory on TV, exceeding ratings of Warner and MTV. Mexico ran 6 full length (22 min) episodes and the performance of each on TV reflects how the EMC Series transcended expectations of success for branded content. The series amassed viewership above YouTube benchmarks in Brazil where, with over 46 EMC Series segments, the respective brand was positioned as a true purveyor of EMC content. Overall, the EMC Series produced over 20 million views, connecting music fans from all corners of the globe and positioning brands as leaders in the electronic music space.