In order to get the impression of a LED within each gap of the building as in a sound system equalizer, we used three light reflector sets in each gap, totaling 80 gaps covered in yellow cloth, with special lighting. All of this equipment was connected to a light table, programmed to control the movement of the LEDs. At the top of the building there was a projection of the logo, time, and date of the event.

The action impacted the whole city and became the talk of the media for weeks. According to information from the City Traffic Company, over 6 million people were reached by the action. This is reflected in the absolute success of the event, which had more than 60,000 paying patrons, and where were sold out a few days before the event.