Cannes Lions
F/NAZCA SAATCHI & SAATCHI, Sao Paulo / AMBEV / 2017
Overview
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Credits
Description
In tribute to the people who for centuries have cultivated the Guaraná with so much affection, we revived the Legend of Wara'ná in a comic book.
Execution
A comic book entirely made by hand, like the harvest has always been done by the tribe. A real tribute to the roots of our soft drink and to its manual harvesting process.
Outcome
On social networks, people posted photos of the comic book, further increasing the impact of the campaign.
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