RadioShack was the best electronics store of the 80s.

The problem is, they never left the 80s.

Our goal? To change this outdated perception in just one night.

The campaign was a huge success.

The Super Bowl campaign was ranked #1 by several outlets:

Advertising Age, CNN and Wall Street Journal to name a few.

During the Super Bowl, RadioShack owned 5 of Twitter’s Top 10 trending topics - including 4 at one time. They had 8 trending topics, overall.

1,100 stories resulted in 933 million impressions.

These impressions paid for the media buy.

RadioShack trended on Facebook for 48 hours.

The day after the game was one of the worst financial days of the year and RadioShack’s stock price jumped an amazing 7%.

The Super Bowl spot was tagged with the message “Goodbye ‘80s @RadioShack. This launched a response-based social media campaign on Twitter, Facebook and Instagram to get rid of all the old ‘80s stuff RadioShack no longer wanted. Things like “Beat-It” jackets, Pac-Man video games and even a 1987 Porsche. A new item was released every hour or so.

Followers that were interested in a particular item were asked to respond with a funny caption for the piece they wanted to win. Each item was branded with a unique hashtag to promote social sharing.

Our strategy worked:

During the Super Bowl, RadioShack owned 5 of Twitter’s Top 10 trending topics. Including 4 at one time. In total, we had 8 trending topics on Twitter.

In 48 hours, RadioShack increased Twitter followers by 22,000, generated 42,000 entries for “Goodbye 80s” items and earned over 100,000 organic Tweets.

RadioShack social mentions increased by 2,200% during the game (compared to other advertisers who averaged 600%).

RadioShack trended on Facebook for 48 hours.

The day after the game was one of the worst financial days of the year and RadioShack’s stock price jumped an amazing 7%.