Cannes Lions

ELECTRONICS RETAILER

FCB RETAIL, Vienna / COSMOS / 2006

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The Cosmos print campaign (cat. press A16) and the homepage complement one another. The idea was to promote electronic devices by exaggerating their erotic attraction.The homepage is arranged like a real porno homepage at first sight. By the time you click one of the electronic devices on the photos, you see the Cosmos offer for the particular product and realise that it's all an advertising stunt. The whole campaign was especially created for young and modern people who share a special interest in hi-tech devices and have a progressive kind of humour.

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