The objective of the promotional film is to embody the company's upmarket image, its ambition to always offer the best to its travellers, while retaining what characterises it and makes it a French company: its elegance, its mischief and its poetry. One desire: to showcase the best of France, to make international travellers prefer France and Air France.

Keeping in mind our will to represent France internationally, we chose the famous song Les moulins de mon cœur by Michel Legrand. We re-orchestrated it and had it performed by the French artist Juliette Armanet to bring a modern, fresh and feminine touch to it.

The original title is Title : "The windmills of your mind" , lyrics by Alan & Marylin Bergman, Music by Michel Legrand, sung by Noel Harrison., for the movie "The Thomas Crown Affair".

1 year after the first broadcast, campaign objectives are reached : consideration rose by an average of 6 points in our 9 key markets (+10 in the US), and awareness 4 points (+7 in the US).