Elevator Tweets. Taking the ‘elevator pitch’ to the next level.

We turned elevator rides into a journey of discovery of what’s happening ‘in the now’ in the region.

By micro targeting the busiest building in Dubai’s Media City, (employing 124 nationalities, and a workforce of 25000) we hijacked its elevators. Each elevator button, connected to a specific brand represented on that floor. The touch of each button activated specific hashtags to that brand and the entire elevator became a gateway to the Twitterverse of that brand in the MENA region, demonstrating on how Twitter generates instant connections with the right audience.