The letter had the desired effect of making people think about ‘The Pacific’ on a more emotional level. It was talked about on the National news and newspapers.“…so far, that marketeer’s letter from Jonny on Okinawa has told me more about what war is than Hanks, Speilberg and their US$150million budget” – Greg Dixon, Time Out magazine.ONE’s ratings skyrocketed. 25% of New Zealand watched the first episode, ONE experienced a ratings increase of 8.3 points when all other channels decreased and 40% of traffic to ONE’s online on-demand service was for ‘The Pacific.’