The government limits the branded entertainment in TV shows with 1 minute breaks where you have to state with a subtitle that there is product placement in the show. There are many regulations which limits the usage of products inside the story. Many TV stations make use of advertorials, or product placements consisting of 60 seconds. It is highly basic and underdeveloped. The product placements are mostly done on a subconscious level.

We asked the girls to use their mobiles as catch nets and thanks to the accelerometer sensor, we were able to detect the sudden movements.We especially preferred a mobile site instead of a native app due to penetration advantages and practicality reasons. We talked with the producers of the show and used the characters in the show as live mannequins. Whenever you saw a pink product on them you could win that particular object if you caught it with your mobile phone. The mobile website turned the costumes actors were wearing, props they were using into a promotional draw.

285.378 people played the game during the show. 82.776 of them actually could catch the pink products they saw. 50.599 Tweets were sent with the hashtag catchpinkifyoucan which was pembeyiyakala in Turkish. 4.200.000 people watched our ad where they learnt how to play the game. We had 634,669 clicks on our banners. All the tweets were revolving around how fun this game turned the experience of watching a show. It underlined our brand territory which is enjoyment while connecting the color pink with our pink series.