We created a campaign based on a slogan: Master of chocolate, new at advertising. Something always went wrong. Our actors and actress had serious accidents. For outdoor campaign we picked the wrong shots. We misunderstood the brief and made a 'welcome camping' ad for the first issue of Campaign Turkey. For raising Facebook followers rates, we published a recruitment ad in career pages. We created a guerrilla campaign. 'Please don't die. We need you'. To raise our market share we entered to many other markets. We made a viral movie about a chocolate master starting to work as a junior creative director.

The campaign has been a huge success in Turkey. The brand awareness rose by 50%. Although the TV budget was virtually nothing compared to the giants of the category, our campaign awareness surpassed them by a mile. Thousands of online sharing and comments brought almost 20,000 Facebook and 900 Twitter followers. Today Elit Chocolate is one of the favourite chocolate brands of Turkey, thanks to its great taste and even greater distinctive attitude.