Cannes Lions

Xanthan: Behind the Scenes

CARMICHAEL LYNCH, Minneapolis / ARLA / 2017

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The first episode is part of a project with real kids. It opens with our question to each of the kids “Arla Cream Cheese Asked Kids: What is Xanthan?” We begin to hear the kid’s narration, as he beings to imagine that Xanthan is a space alien. We then enter the animated world of Xanthan, a space alien who likes to conquer planets. We follow his journey and then leave the animated world for the real world. We see the kid continuing the narration and see that he is drawing his version of Xanthan. His mother brings him breakfast complete with Arla. A voiceover tells us that Xanthan Gum isn’t actually a space alien, but rather a weird additive found in some cream cheese, but not in Arla Cream Cheese.

The second episode is part of a project with real kids. It opens with our question to each of the kids “Arla Cheese Asked Kids: What is rBST?” We begin to hear the kid’s narration, as she begins to imagine that rBST is a tall monster with electric fur that eats clouds. She tells the story of rBST living on an island in a foggy swampland. Eventually, we see a curious fisherman touch the rBST and get electrocuted. The rBST’s response is to laugh an evil laugh.

We then leave the animated world and are back into the real world. We see the kid continuing drawing her version of rBST. Her mother brings her lunch complete with Arla. A voiceover tells us that rBST is actually a weird growth hormone in some cheese, but not in Arla Cheese.

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