Create a logo for Call of Duty Elite service.

The goal was to create something as unique and smart as the brand itself. Elite was a new online platform for hard-core Call of Duty fans to enhance their gameplay and indulge in their passion. The logo needed to match the intensity of the players, while remaining simple and strong to fit with the current overarching brand identity. The ambigram was the perfect way to add a smart, subtle level to the logo and give it an esoteric feeling.

The logo was used across all media to promote the latest Elite program.